Her unromantic ways

Leo, the creative director of an advertising agency, is handsome, privileged, and brimming with confidence — convinced the whole world is charmed by him. Yet Ava, a newly hired designer, is utterly unmoved, even telling him on their first meeting that he is blocking the light. Unwilling to be ignored, Leo decides Ava must be playing hard to get and launches a spectacular campaign to win her over. From cheesy pickup lines and homemade bento boxes to a carefully staged rooftop confession, he pulls out every trick — only to fall flat again and again, becoming the laughingstock of the office. As they spend more time together, Leo gradually sheds his narcissism and pretense, learning to reach Ava's world through sincerity and companionship. And Ava, seemingly cold and oblivious, is quietly moved by his persistence and tenderness, hiding her love in those plain, subtle gestures. From a one-sided pursuit both funny and frustrating, to a sweet mutual love, to starting a business together and walking into marriage, the two grow together through laughter and friction. Real romance, it turns out, is not in fancy words but in understanding each other's one-of-a-kind way of expressing love. Her 'I don't dislike you' is, in fact, her deepest 'I love you.'